Imagine this scene: It's late at night, so late that it's almost the next day. There is a closed gate, and outside it you could see a never-ending line of people, sitting there, eagerly waiting for the time to tick by and experience.
Ask a college kid in USA to guess what that was, and the answer would be: that's the line for getting the first pieces of Apple IPad.
If you ask the same to a Loyola college guy in Chennai, he would not only say that it's the Endhiran first day first show we are talking about, but would go on to brag how he was there, right at the front of that line.
While Apple is considered the most fanatically followed brand in the world, we do have one right here in India who can give even Apple a run for its money on his day, and that's Brand Rajni.
Let's analyse how Brand Rajni stacks up against the other big global brands in communicating with the users.
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